WEBtown's Banner Ad FAQ

WEBtown's Banner Ad FAQ Banner Ad Market
Column/Row Definitions

Purchase Market FAQ	DEFINITIONS [Click on red text to view definition of column/row item presented]
	1). Top 2). Mid 3). Bot 4). AVAIL 5). ADSIZE 6). MONPX 7). TOPIC 8). BID 1). Top A person viewing a banner ad placed on a web page in this category must be able to view the banner ad in the first browser (i.e., Netscape, Explorer, Mosaic, etc.) page that appears, without scrolling. On web pages that are a single browser page in length, banner ads in this category must appear before all other banner ads. 2). Mid A person viewing a banner ad placed on a web page in this category must be able to view the banner ad in either the first or second full browser (i.e., Netscape, Explorer, Mosaic, etc.) page that appears. If the web page is only one browser page in length then a "Mid" category banner ad must be placed anywhere after a "Top" or before a "Bot" category banner. 3). Bot A banner ad placed on a web page in this category must be able to be viewed in the last full browser (i.e., Netscape, Explorer, Mosaic, etc.) page that appears. If the web page is only one browser page in length then the ad may be placed anywhere on the web page. NOTE: on those web pages that are only one browser page in length, a "Bot" category banner ad must be placed after a "Mid" ad which must be placed after a "Top" ad. RETURN TO FAQ MENU
Purchase Market FAQ
	4). AVAIL This is the availability column. In this column, you will find either a: Y N xx/xx/xx --- Y / this means that the web page offers banner ad space in this category. N / this means that the web page does not offer banner ad space in this category. xx/xx/xx - A banner ad is curently placed at this position, this is the date that the subscription term for the current banner ad will expire and this space will become available. If you are interested in placing an ad on this WWW page at this position you can send us your bid by clicking on the word "Buy" that appears in the left index of this page. If your bid is the highest bid for this space, you will have your banner ad put on the page (at this position) when the current ad expires. --- / this means that banner ad space is not presently offered in this category. RETURN TO FAQ MENU 5). ADSIZE This section lists the banner sizes that can be displayed. These sizes are (as measured in pixels), 468x60, 460x55, and 234x60. These sizes are represented by the letters (A) = 468x60; (B) = 460x55; (C) = 234x60. The letter(s) appearing in the Top, Mid, Bot row indicate the size of the banner(s) that can be displayed at that banner ad position. BANNER AD SIZE 468 x 60 pixels BANNER AD SIZE 460 x 55 pixels BANNER AD SIZE 234 x 60 pixels 6). MONPX The amount displayed in this column is the monthly price for placing a banner ad on the WWW page at the indicated position. 7). TOPIC This is the primary topic of the WWW page.
Purchase Market FAQ
	8). BID For those WWW pages currently diplaying an ad at the position indicated, this is the highest price (above the current display price) that is being offered to display an ad at this position when the current ad being displayed expires.

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